# New digital experiences for NBC, from Heroes to the project that became Hulu

> How a television network started building for the internet, from companion platforms for Heroes to fantasy football shows, virtual worlds, and the skunkworks project that became Hulu.

By Ran Craycraft · October 6, 2026 · Leading
Web page: https://rancraycraft.com/leading/new-digital-experiences-at-nbc/

- Organization: NBCUniversal
- Role: Intern, then editor, shooter, and producer in digital production and innovation
- When: 2005 to 2011
- Focus: Television production, then new digital ventures and experiences
- Outcome: Companion platforms for Heroes, which won an Emmy
- Outcome: Fantasy football shows and virtual-world productions
- Outcome: Worked on the skunkworks project that became Hulu

## The situation

Television networks were just starting to figure out what the internet meant for them. Shows were still made for a living room, and the audience was moving to screens of every size.

## What I did

I started at NBC as an intern and worked my way up to editor, shooter, and producer. From there I moved into new digital ventures and experiences. That included companion platforms for Heroes, fantasy football shows, virtual-world productions, and the skunkworks project that became Hulu.