Leading
The bigger work I’ve led, told in full. What the situation was, what we did, what changed, and what I believe now because of it.
Building the next chapter of thoughtbot
An established consultancy needed new ways to grow and deliver value. As Managing Director, I helped reshape how the Americas business operates, the opportunities we pursue, and the services we offer.
Launching new ventures and growing established products at AOL
I helped launch AOL Industry from zero, then led AOL Entertainment, a portfolio that included Moviefone, AOL TV, Cambio, and AOL Music.
Wildebeest, a studio for products, platforms, and experiments
I co-founded Wildebeest, an award-winning studio that built products, platforms, and experimental experiences for clients including Google, YouTube, Disney, and GM.
Helping stabilize the organization behind the Ruby ecosystem
As President of Ruby Central, I helped rebuild sponsor support and reshape governance and funding during a period of financial distress.
What selling thousands of DIY kits taught me about who does the work
John Gist and I started RELIC in my garage during the pandemic. Six years and thousands of kits later, the biggest lesson is that the person who buys a kit is rarely the one who makes it.
Produce pickups, movie nights, and a cleanup that’s still going
What I’ve organized in Ladera Heights, from a driveway produce pickup during COVID to a monthly cleanup that’s six years old.
Bringing North Kingdom to the United States
As Founding Managing Director, I helped the Swedish digital studio North Kingdom launch its operation in the United States.
Why Leave Astoria, a neighborhood network with more than 10,000 members
I founded Why Leave Astoria, a hyperlocal social network that brought neighbors together through events, charity, and local business partnerships.
New digital experiences for NBC, from Heroes to the project that became Hulu
How a television network started building for the internet, from companion platforms for Heroes to fantasy football shows, virtual worlds, and the skunkworks project that became Hulu.